The internal strengths of Pikes Peak Habitat for Humanity allows for the campaign to tap into the enthusiastic volunteers and use them as promoters. Using current volunteers to share the campaign with friends and family helps with the campaigns overarching goal of creating awareness. The communication among the Pikes Peak staff allows the campaign to be easily shared within the organization and ensures everyone is on board with the strategy. With a diverse team that uses resources wisely the campaign will be able to gain perspectives from staff members that have assorted experiences and skills. The campaign will establish analytics and measurement of the target market in order to promote Pikes Peak Habitat’s mission effectively. The financial resources and personnel are limited and the efforts of the committees are on strict budgets. The campaign will be generated from resources that are free, which means that sticking to a strategic plan is imperative to the outcome of the campaign. Pikes Peak Habitat has events that occur monthly. Leveraging the promotion of these events by producing visual products that engage the target audience through social media will allow volunteers to share the information with family and friends. Additional collaboration with current businesses that support specific events will further allow the events to be promoted using the vendor’s followers and friends. Pikes Peak Habitat for Humanity’s Facebook page also allows the campaign to share content from the campaign page which helps reach current volunteers and encourages them to share and like the campaigns content with friends and family. The Pikes Peak region is a diverse population in which over half of the populations are military personnel and families. The nature of a military career means that the target market moves frequently in and out of the region. Establishing a consistent and loyal target market can be difficult in the ever-changing populace. The campaign will leverage the need for community that the target audience desires and that Pikes Peak Habitat fills. The region has more than 2,000 non-profit charities and foundations that serve the community. With an abundant amount of organizations to choose from the campaign must target Pikes Peak Habitat's market and build relationships with volunteers in order to accomplish their mission. Focusing the campaign on Pikes Peak’s mission to build homes for low-income families in the region and create engaging activities for volunteers will direct the message to the intended market.