Pikes Peak Habitat for Humanity Campaign Presentation

The following presentation provides insights into the goals, strategies, and tactics for the Campaign for Pikes Peak Community. The campaign was created to build brand awareness, loyalty, and lasting relationships in the Colorado Springs Community between volunteers, sponsors, and the organization. The presentation analyzes the target audience and shares both secondary and primary research into their behaviors. The presentation further provides evaluations and benchmarks that the campaign produced from April 2016 to October 2016.